Sunday, April 2, 2017

Becoming a Top Chapter

At this session, Aurora, Penn State, and University of Nevada - Las Vegas spoke about their successes and what really draws members in to their meetings and events.

Aurora: These students stressed the importance of roles and responsibilities. Their organization consists of roughly 80 members out of a small, 5,000 student college. Of these 80, they are split up into different teams that highlight certain skills:

  • Communications
  • Operations
  • Training
  • Outreach
  • Consulting
  • Professional Development
Penn State: This organization has roughly 250 members in their AMA, and told us that they interview members to join due to limited space. With this many people, there is a lot that they were able to succeed in this past year. They broke it down in the following way, with different members playing a role in:
  • Sponsored AMA events 
  • Regional Conference
  • Marketing Week
  • Unique Chapter Opportunities
  • Nonprofit Division - Relay for Life, Social Impact Week
  • Membership
  • Internal/External Communications
University of Nevada - Las Vegas: Their president stressed the importance of three things: 1) Organization, 2) Leadership, and 3) Connections. With a smaller organization of about 35 students, he explained to us that it wasn't necessarily the matter of size, but more the events and responsibilities that they offer to their members. One of his biggest recommendations was to attend regional conferences, stay connected, and offer competitions that challenge members.

Member Retention: The three schools were different in many ways, but when discussing member retention they all agreed on the following steps:
  1. Offer Value - Events, Tasks, Projects
  2. Track Membership Participation and Reward 
  3. Form Personal Connections
  4. Build up Sponsors and Outside Work/Internships 
  5. Recognition - Reward members who constantly attend and participate



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