The Power of Storytelling

The Power of Storytelling

Tanner Dame; CEO - Proof Eyewear

I sat in on a talk with Tanner Dame, the CEO of Proof Eyewear. Though I wasn't completely sold on all of the things he spoke about, he made some really great points about how to tell a story. 

How to tell your story

1. Use your resources

2. Creative Guerilla Marketing

3. Networking

4. Tell everyone

5. Social Media

6. Self improvement (Make yourself unique)

He emphasized that stories sell products and to make sure that stories are memorable, personal and impactful.

Tanner Dame talked about his own business, an eye wear company that creates glasses frames with renewable resources. His business is built on three pillars:

Heritage

His grandfather cut down trees and made wood in Boise, Idaho, wear Proof Eyewear is located. 

Eco-friendly

Proof Eyewear pride themselves on being eco-friendly. This ties into their heritage because the original glasses frames they made were made from wood. All of the materials they use to make glasses frames are eco-friendly.

Humanitarian

They also have a huge humanitarian cause and build their brand on giving back.